Posted on Mar-25-2008
March Reading List
Here are some of the sources that educated me in the month of March.
A lot of aspiring businesses want big search exposure and inevitably come up with a multiple site
strategy that involves copying sites across different domains. Copy / Paste works well in word but has some consequences if you are looking for search exposure.
Check out SEO Moz’s Quality Content vs Spam
Be familiar with the properties of spam, and then avoid a network that matches those properties. Think quality, not quantity. Google does.
Who’s managing your Pay Per Click?
Are your pay per click dollars being spent on browsers or customers? How many of your dollars are being spent on dubious clicks coming from domain parking pages? I’ll admit, I’m a big fan of pay per click. Instant traffic and widespread exposure. Even though it is satisfying to see targeted clicks coming through your site, the refinement process in Pay Per Click is complex and extensive.
Pay Per Click Hero help me keep on top of the topics. But the one stand out pay per click piece in march was from El Reg. Zeitgeist inspired Please ignore the cash machine behind the curtain gives a good analysis of how the rush to spend pay per click dollars sees a lot of advertising budgets drained on dubious keyword matches and the enigmatic content network.
Definitely some anti Google sentiment in that one. No reason to hold a grudge against the Google. Seems that pay per click gets additional refinement features as each new week roles around. Know the game before you spend big on it.
Still holding a grudge against SEOMoz for not publishing my article “Chicks don’t dig Analytics“, but I’ll get over it.
