Posted on Aug-20-2008
Case Study: Bearing Fruit
Disclaimer: The following case study is an overview of results a client experienced after contracting Guru for one 20 hour consultation period. The results are specific to the businesses demographic, location and search space and can not be guaranteed to all clients.
Camp Undefeated is a New York Mixed Martial Arts Training Center. Before contracting Guru, Camp Undefeated had their web site completely rebuilt. The new site (as you can see) looks great. The web development firm who have produced a number of high profile media sites, did a great job of projecting an image that suited the business.
But there was a problem. The site was not bearing fruit. Web leads were few and far between.
The clients expressed some concerns that their web rebuild may have been a waste of marketing budget. That spending on a flashy site wasn’t going to have been productive.
So when a business is at a point where they don’t know if their site is working for them, there are many potential courses of action. Invest in advertising? Invest in SEO? Invest in pay per click? Invest in mass link submission? Invest in content production? Invest in affiliate marketing?
Which approach to take?
Here is what we did in stage one on the Camp Undefeated site:
- Setup analytics services
- Improve site code to allow search spiders to crawl all pages.
- Standard SEO page title and meta writing
- Use of industry standard SEO tools to measure pages target to specific search terms
- Basic keyword research to measure search volume for businesses key terms
- Improve site information structure
- Add additional landing pages so the website better represented the services on offer.
- Add contact form and conversion tracking services.
- Acquire links from key industry sites including sherdog.com, stevequadros.com, and wikipedia.org
After the initial consultation was complete and the appropriate course of action pursued, the site experienced significant growth in organic traffic.
Fruit: Graph shows leads in 30 day period.
The above graph shows lead conversions after the initial SEO consultation phase completion. 43 leads generated in just under 30 days. In terms of cost per lead, that translates to approximately $15.11 per lead over the 30 day period. In this case the clients organic rankings are likely to stay quite stable with little maintenance. 12 Months with similar search rankings and conversion rate would equate to $1.25 per lead. Over 2 years, .62 cents per lead.
The bulk of these leads are coming directly from relevant search terms we targeted and achieved 1st page rankings for on Google, Yahoo and MSN.
Below is some client feedback as the consultation period was coming close to completion.
wow - that contact form is fantastic!!! I must have just answered 15 emails!
Thanks Guru! (real name concealed) we had about 6 walk-ins tonight too and most of them are finding us on the internet. you are doing a fantastic job.
In A later email.
we are very happy with your work. it’s really made a difference and saves us advertising money b/c now the word is out and we can let the website work for us.
So their investment is accurate and well directed SEO knowledge saw the businesses website bearing fruit in just a few weeks. The reality is, they have only scraped the tip of the iceberg in terms of what can be achieved with investment in SEO / SEM.
How about your company?
Time to invest?
