Mitsubishi Electric’s new Asia Pacific portal is built on MitsubishiElectric.Asia
Use of the .Asia extension is becoming common place amongst Asian conglomerates with Honda adopting .Asia in 2008.
The MitsubishiElectric.Asia domain name is being used on the companies cable TV broadcast advertising campaign throughout Asia.
If Owen is going to keep on blogging about .mobi’s decline, expect more posts soon on the continued uptake of .Asia
That’s the take home message from the latest big brand to build on .Asia
KeepWalking.Asia is a touching media piece that takes visitors on the journey of a successful architect who is encouraged by his friends to pursue the dream of becoming a movie director. Throughout the adventure, the message is clear. Keep walking, keep dreaming, keep working hard, keep sharing……but most importantly, keep drinking. Hard liquor is best.
Welcome to .Asia Johnnie.
Domain king Rick Schwartz talks about the feeling he had when walking through Times Square and realising it was wall to wall .coms. So when I’m kicked back in a Singapore hotel room watching cable TV and see the emergence of big brands pushing their .Asia over mass media, I see hope for the .Asia name space as well.
