In an earlier post, I wrote about attending the Position Front Page Bangkok Conference.
Being an SEO geek, I’d been hanging out to hear people talk about SEO for months.
So I returned from the conference and punched out a blog post titled “Bangkok Position Front Page SEO Conference”
A week later, in the Google search window, I Typed “Position Front Page Bangkok” or “Position Front Page”
Who’s on top? Not them.
So effectively, I can assume that anyone searching for their SEO Firm, is going to find mine also. There is no nasty business involved. They are a good SEO Company. It’s Just Business and how the technology works. My Site, although spartan in design, has sweet sweet SEO Power.
You can see how this opens up a plethora of opportunities for organisations to gain search exposure on a variety of different issues, just by Blogging.
Cutting Edge SEO? Was in 2002.
But I thought it would be nice to show the Bangkok Business community an example of it in action.
A great display of the power of Content Management Systems and content production to gain search ranking on-the-fly or as an organic process intertwined with the day to day running of your business.
Two words of advice Position Front Page.
1. Word.
2. Press.
Click below to see the evidence.
I was invited to attend a SEO conference hosted by Bangkok SEO firm Position Front Page. I’ve been eager to attend SEO events in Asia for a while so I went along to the Bangkok Conrad Hotel to see what it was all about.
It was a really nice event. Canapé’s and finger foods and the such.
The director of Position Front Page Archie Glikakis spoke about SEO at the conference titled “Internet competition strategies”.
I really enjoyed it and am looking forward to more conferences in Asia.
There was Search Engine Strategies China 07? How about 08?
Let me know SES folk, I’ll be your first delegate.
I’ve seen it happen to more than one business. Sometimes its their own doing. Sometimes they are led astray by unqualified and less than professional SEOs.
Long leisurely strolls down the wrong SEO path. It can be detrimental to business to say the least.
It’s especially difficult for organisations in Bangkok. Bangkok is not a city known for regimentation and order. So when a Bangkok based business has to come to grips with SEO, a discipline not so orderly in itself, chaos can ensue.
The most recent case I have seen is a Bangkok based corporation that entrusted the optimisation of their website to an enthusiastic local SEO firm. Code was “optimised”, all optimisations degraded the quality of the site in terms of usability, aesthetics, web standards etc…. And the response from the SEO firm…….”We can’t change it, we have to wait 4 months for Google to process the changes” Ouch……Burnt…. The negative concequesnces of degradations in website quality, falling search positions, or even being removed from the Google index go without mentioning. Even deeper though are the consequences of finding your organisation in the wrong SEO frame of mind. I’ve heard more than one CEO or business person rebuke SEO as an industry entirely. They had been burned as well.
Good SEO should have the technical issues well under wraps. Web standards and quality development should be a given. Instead of reducing SEO to code tinkering and trickery that leaves the CEO a nervous wreck as they watch their website crumble, it should be an transformative experience. One that shifts an organisation from worrying about its website and its search position, to one that is focused on producing quality content for their site.
Essentially spilling the core story of their business out on to the internet each and every day.
It’s these organisations that are winning the top search positions, and ones that can addapt to this model will win them in the future.
More Information:
Bangkok SEO
Web Content Production
Contact for Thailand SEO
After being in and out of Bangkok boardrooms the last few months speaking to organisations about their SEO needs, I’ve been able to get a feel for the issues a business needs to consider when choosing a SEO in Bangkok. Even though SEO is often considered a dark art, many of the technical issues are not difficult to grasp.
Instead of choosing a quick fix solution, business should have a broader vision when it comes to their website and their SEO needs.
Ask…
1. Is your SEO empowering your organisation?
Your SEO should be able to offer you cold hard data about your sites traffic and how their efforts are influencing it. Your SEO should be able to explain what they are doing and why. Most SEO strategies are just common sense and should resonate when explained. Beware the smoke and mirrors treatment.
2. Does your SEO have a vision for your organisations future?
It’s easy to reduce SEO to a handful of technical factors that effect your websites ranking. It’s easy to try an influence these factors. A good SEO should weave their knowledge of the technical issues around broader communications strategies that will establish your organisations website as a leader in the industry.
3. Only Optimise?
Tweaks and optimisations will only take you so far. Will your SEO make your website grow? Short term quick fix SEO may bring some results in the short term, but such approaches won’t last long.
Alt tags alone are not strategy.
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