Posted on Jan-02-2008
A long leisurely stroll down the wrong SEO path.
I’ve seen it happen to more than one business. Sometimes its their own doing. Sometimes they are led astray by unqualified and less than professional SEOs.
Long leisurely strolls down the wrong SEO path. It can be detrimental to business to say the least.
It’s especially difficult for organisations in Bangkok. Bangkok is not a city known for regimentation and order. So when a Bangkok based business has to come to grips with SEO, a discipline not so orderly in itself, chaos can ensue.
The most recent case I have seen is a Bangkok based corporation that entrusted the optimisation of their website to an enthusiastic local SEO firm. Code was “optimised”, all optimisations degraded the quality of the site in terms of usability, aesthetics, web standards etc…. And the response from the SEO firm…….”We can’t change it, we have to wait 4 months for Google to process the changes” Ouch……Burnt…. The negative concequesnces of degradations in website quality, falling search positions, or even being removed from the Google index go without mentioning. Even deeper though are the consequences of finding your organisation in the wrong SEO frame of mind. I’ve heard more than one CEO or business person rebuke SEO as an industry entirely. They had been burned as well.
Good SEO should have the technical issues well under wraps. Web standards and quality development should be a given. Instead of reducing SEO to code tinkering and trickery that leaves the CEO a nervous wreck as they watch their website crumble, it should be an transformative experience. One that shifts an organisation from worrying about its website and its search position, to one that is focused on producing quality content for their site.
Essentially spilling the core story of their business out on to the internet each and every day.
It’s these organisations that are winning the top search positions, and ones that can addapt to this model will win them in the future.
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